About the Downtown New Braunfels Association (DTA)

Our vision is a clean, safe, vibrant and historic Downtown New Braunfels where locals and visitors can play, shop, eat, stay and do business. To bring that vision into reality, we partner with businesses, organizations, residents, and other interested individuals to promote downtown as the center of a vibrant economy, and preserve our cultural heritage.

  • Facilitate communication between our members and government, locals, businesses, and organizations.
  • Support efforts to improve the average walkability score of downtown New Braunfels.
  • Sponsor and encourage events that bring people downtown.
  • Promote and market the New Braunfels Downtown Association.
  • Build funding through events, memberships, and strategic partners.
  • Build cooperation with businesses for maintaining a safe, clean and vibrant downtown.
  • Educate members on local topics and government issues.


Connect with fellow merchants to gain a support system of business owners and residents with common goals



Promote your business through marketing channels funded by the DTA– a state of the art website, a brochure distributed to 80,000 residents and visitors, and solid social networking pages



Stay up-to-date on issues and programs affecting downtown businesses and the community. Attend monthly meetings that host guest speakers to educate members on the most current happenings of Downtown New Braunfels.



Join DTA and your fellow merchants as we host and participate in several community events and festivals throughout the year — Wassailfest, Wine Stroll, Spooktacular,seasonal Sidewalk Sales and more.


2016 DTA Downtown Business of the Year: 2tarts Bakery
2016 DTA Member of the Year: Jan Kingsbury/Spass Walking Tours
The DTA meets on the first Tuesday of every month with the exception of July.


  • 1967
  • 1967

    The first recorded meeting of the DOWNTOWN MERCHANTS ASSOCIATION was April 24, 1967.  The founders had two main goals:  promote business for its 25 original members and improve the downtown parking situation. This association is the oldest continually operating downtown association in the state of Texas.

  • 1973

    In 1973, the by-laws were amended and the group was renamed NEW BRAUNFELS DOWNTOWN ASSOCIATION. The requirement for membership was expanded to include not only downtown businesses, but anyone in the community with a keen interest in the continued growth, development and historic preservation of Downtown New Braunfels.

  • 1976

    During the New Braunfels Sesquicentennial, bronze and silver commemorative coins were minted and sold. A creative float was designed that depicted the bandstand and was entered in the parade.

  • 1991

    New Braunfels Downtown Association worked closely with the Chamber of Commerce and the City of New Braunfels to achieve Main Street designation.

  • 1998

    The association incorporated and then became known as THE NEW BRAUNFELS DOWNTOWN ASSOCIATION, INC. a 501 (c)(6) organization.

  • 2000
  • 2002

    Donations of trash receptacles and a bicycle rack were made by the New Braunfels DTA from funds raised at the 35th Anniversary Garden Party.

  • Ongoing

    Parking has been improved by working with partners like the Chamber of Commerce, City of New Braunfels, and Comal County. Individual property owners were allowed to remove parking meters, off street parking lots were added, and 2 hour parking limits were instituted for continued parking turnover.